ATHLETE & PARENT INFORMATION
ATHLETICA has a philosophy of transparency and security to provide our client's with the best service possible. This page is dedicated to ensuring the parent and the athlete that compliance and eligibility is at the forefront of our representation.
COMPLIANCE & TRANSPARENCY
2026 ATHLETICA NIL CHEAT SHEET
THIS IS A BREAKDOWN SUMMARY OF AN ATHLETE REPRESENTATION CONTRACT, WRITTEN FOR THE ATHLETE AND THEIR FAMILY PRIOR TO REVIEWING AND SIGNING THE REPRESENTATION CONTRACT.
DOWNLOAD OUR FREE PARENT INFORMATION SHEET!
Marketing Representation: The "Plain English" Summary
Our Philosophy: We believe in "Zero Surprise" representation. We only succeed when you succeed. This page explains exactly how our partnership works without the confusing legal-speak.
1. SCOPE OF REPRESENTATION
We represent you specifically for NAME IMAGE LIKENESS Athlete Marketing.
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What we do: We pitch you to brands, negotiate contracts, manage your creative "look," and handle the legal reporting.
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What we DON'T do: We do not represent you for professional sports contracts (NFL/WNBA/etc.) or manage your team-related athletic activities.
2. The Fee Structure (90/10 Rule)
We operate on a success-only commission model.
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Onboarding Fees: It costs $0 to join our roster.
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We will build a custom "a la carte" representation package to meet you where you're at! This is where you will need to make an investment into your NIL journey.
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10% Commission: We take 10% of the gross value of deals we procure for you (representation agreement required).
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You Keep 90%: You receive the lion's share of every check (under representation agreement).
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Production Fees: For high-end "Modeling" shoots, we charge the brand an extra fee to cover photography and editing—this never comes out of your pocket.
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​REPRESENTATION AGREEMENT VS. MARKETING SERVICES AGREEMENT
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REPRESENTATION AGREEMENT: means WE do all of the footwork for you so you can focus on your academics and sports. This doesn't mean you don't do anything, it just means we do all of the time-consuming items and guide you along your responsibilities.
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MARKETING SERVICES AGREEMENT: means we provide you with brand building services and point you in the right direction to find your own NIL deals.
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We can help connect you to brands, companies looking to partner with athletes in their campaigns under both a Marketing/Branding Services Agreement and a Representation Agreement.​
3. Exclusivity: Why It Matters
We operate on a success-only commission model.
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To build a premium brand, we need to speak with one voice.
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Category Exclusivity: While signed with us, we are your exclusive representative under a representation contract.
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Your Independence: If your local pizza shop or a family friend wants to do a small deal with you, you are free to do so! We just ask that you run it by us for a "Compliance Check" to keep you safe.
4. The "Safety Net" (NIL Compliance)
In 2026, one reporting error can end a season. We serve as your compliance shield:
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NIL Go Reporting: We prepare the disclosure documents for every deal.
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CSC Guidelines: We verify that every payment meets "Fair Market Value" so it isn't flagged by the clearinghouse.
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Education: We provide you with updates on current trends with NIL.
5. Term & Termination
We don't believe in "trapping" athletes.
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The Term: Our standard agreement is for 12 months.
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The "Out" Clause: If you aren't happy, you can terminate the agreement with 30 days' written notice. Any deals already "in progress" will still be managed by both parties to completion.
6. Athlete Responsibilities
To get the best deals, we need you to be a pro:
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The "3-Day" Rule: Respond to brand inquiries within 72 hours.
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Creative Quality: Use the "Founding 5" style guidelines for all sponsored content. These are: CLARITY, CONSITENCY, CREATIVITY, CONNECTION, CALL TO ACTION.
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Stay Eligible: Keep your grades up and stay in good standing with your school and team.
7. After Sports/college
It doesn't have to end after sports:
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Stay on our roster for further marketing representation
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Only a 10% Fee Structure
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MINNESOTA ATHLETES ONLY
MSHSL NIL POLICY
THE LINK BELOW WILL TAKE YOU THE MINNESOTA STATE HIGH SCHOOL LEAGUES'S NIL POLICY REGARDING USING THE NAME/IMAGE/LIKENESS OF HIGH SCHOOL AGED ATHLETES. WE ARE COMMITTED TO WORKING WITHIN THESE GUIDELINESS TO CREATE THE BEST POSSIBLE OPPORTUNITIES FOR OUR ATHLETES.
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NAIA POLICY
THE LINK BELOW WILL TAKE YOU TO THE N.A.I.A. NIL POLICY REGARDING USING THE NAME/IMAGE/LIKENESS OF NAIA COLLEGIATE ATHLETES WE ARE COMMITTED TO WORKING WITHIN THESE GUIDELINESS TO CREATE THE BEST POSSIBLE OPPORTUNITIES FOR OUR ATHLETES. PLEASE REFER TO:
VII SECTION B ACTS PERMITTED BY NAIA AMATEUR CODE
